The value of the global alcohol market grew by 12% to reach US$1.17 trillion in 2021, making up for the 4% covid-driven losses in 2020, new data from IWSR Drinks Market Analysis has found.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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